{"id":21194,"date":"2023-02-21T06:25:20","date_gmt":"2023-02-21T14:25:20","guid":{"rendered":"https:\/\/coinnetworknews.com\/green-consumers-want-supply-chain-transparency-via-blockchain-cointelegraph-magazine\/"},"modified":"2023-02-21T06:25:20","modified_gmt":"2023-02-21T14:25:20","slug":"green-consumers-want-supply-chain-transparency-via-blockchain-cointelegraph-magazine","status":"publish","type":"post","link":"https:\/\/coinnetworknews.com\/green-consumers-want-supply-chain-transparency-via-blockchain-cointelegraph-magazine\/","title":{"rendered":"Green consumers want supply chain transparency via blockchain \u2013 Cointelegraph Magazine"},"content":{"rendered":"
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Chris Georgen, founder of the social impact-focused blockchain company Topl, believes that many consumers are unaware of the consequences of their buying habits.<\/p>\n

\u201cForced labor, deforestation, the destruction of endangered habitats\u2026 As responsible citizens of the world, we wouldn\u2019t knowingly support, condone or participate in anything like this,\u201d he tells Magazine.\u00a0<\/p>\n

\u201cUnfortunately, too often, what we buy can lead to this (and sometimes worse). Whether we know it or not, the things we buy profoundly impact the lives of others and the health of our planet.\u201d<\/p>\n

Blockchain may not be able to solve these problems directly, but it can play a significant role in supply chain transparency and rewarding ethical behavior.<\/p>\n

Mesbah Sabur, founder of Circularise \u2014 a blockchain company tackling traceability solutions for a more circular economy \u2014 stresses the importance of consumers making greener choices:<\/p>\n

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\u201cAs consumers, we should be more informed about where the products we buy come from, what they are made of, and how they impact people and the planet. Consequently, making choices towards more ethical options and signaling the market a need for change.\u201d<\/p>\n<\/blockquote>\n

\u201cThe rise in global challenges signifies our collective responsibility to reverse the rate of environmental degradation,\u201d says Sabur.<\/p>\n

Many believe that tracing the origin of products allows people to better understand the impact of their products and make more informed choices.<\/p>\n

\u201cWe can trace the coffee beans in our morning latte across continents to see exactly what a local farmer was paid. We can even use blockchain technology to begin to unpack what are known as Scope 3 carbon emissions and better understand the climate impact of the goods we buy,\u201d says Georgen.<\/p>\n

The public is increasingly concerned with the values of businesses. How the company treats its customers, its employees and its raw materials make blockchain-based systems a natural fit for ethical consumerism.<\/p>\n

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Topl has been featured in @wwd<\/a> alongside our partner, Beatrice Bayliss. \ud83d\udc5a\ud83c\udf31 <\/p>\n

WWD highlights how, with just a QR code, customers can display the visual journeys of purchases, getting a clearer understanding of how exactly their garments came to life.https:\/\/t.co\/20mbMRKHpz<\/a> pic.twitter.com\/aKDIOR6SCG<\/a><\/p>\n

\u2014 Topl (@topl_protocol) February 2, 2023<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

There are two ways that consumers could adopt \u2014 or, more controversially, be compelled to adhere to \u2014 standards of ethical consumption. The first is through regulation and enforced rules around production, which Energy Web \u2014 a blockchain-based nonprofit accelerating the transition to clean energy \u2014 believes is coming in the near future. The second is by embedding technology within products that afford consumers more choices when it comes to their buying behavior.<\/p>\n

More robust tracking of product supply chains and broadening access to carbon markets are ways blockchain technology can encourage future ethical consumption.<\/p>\n

Infrastructure for ethical product standards<\/strong><\/h3>\n

To better understand the enforcement of production standards, Magazine sat down with Ioannis Vlachos, commercial director of Energy Web \u2014 one of the key stakeholders working on the EU\u2019s CIRPASS passport, which will see end-to-end traceability of products.<\/p>\n

EnergyWeb aims to foster and promote the transition to interoperable public infrastructure. Regulation looks set to play a key role in facilitating this transition.<\/p>\n

New EU commercial infrastructure will include the CIRPASS Digital Product Passport, which brings together 30 stakeholders, including blockchain technologists. Vlachos explains that Energy Web acts as an open-source middleware layer within the CIRPASS project.<\/p>\n

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\u201cWe believe as an organization that if you want to create impact, you should be open, you should be public. There is no room for making money strategies based on private blockchains. Or creating vendor lock-ins. We do believe that impact comes from open-source and public things.\u201d<\/p>\n<\/blockquote>\n

The purpose, according to Vlachos, \u201cis to lay the foundation for cross-sectoral product passports based on common rules, principles, taxonomies and standards.\u201d<\/p>\n

Providing information about the sustainability of different products is currently voluntary, but it will soon be regulated by the European Commission. It will be mandated that every single battery imported into European Commission member states be traced from the cradle to the grave.<\/p>\n

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Our developers are working hard behind the scenes on numerous solutions and applications! Here is an overview of the developer statistics from December\ud83e\uddd1\ud83c\udffd\u200d\ud83d\udcbb pic.twitter.com\/HhjbWvat53<\/a><\/p>\n

\u2014 Energy Web (@energywebx) January 10, 2023<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

\u201cRegulation creates public awareness. If everyone is talking about this new digital passport of the European Commission, consumers start becoming more aware of why they should care,\u201d continues Vlachos.<\/p>\n

Morpheus.Network has also been using blockchain technology for supply chain transparency. Dan Weinberger, founder of Morpheus.Network, believes that companies will find it easier to demonstrate ethical standards if a blockchain records a product\u2019s journey.<\/p>\n

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