“Whether you’re using our PFPs or you’re attending one of our events, or you’re wearing merch, that is the emotional feeling that we want to enable for everyone in our community,” Jaclyn Woo, director of marketing and strategy at Cool Cats, told CoinDesk. “It’s an acknowledgement to our community and our Web3 roots, our communities, the core reason why we’re here today, and as we grow and we evolve, we want to continue crafting stories and building products.”